Tuesday, January 17, 2017

Social Media

In our days every entrepreneur should take full advantage of what social media has to offer. Whether your are in the beginning of your career, or have years of experience. Its critical that your business has an online presence. Moreover, its critical that you have an online presence. Having a strong vision and social media strategies can improve the way your business develops in a positive way. I know it’s possible to build strong businesses without a social presence. It all depends on what market you are serving, how you are reaching your customers/partners, and your distribution approach. However, the best way of reaching new audience with minimal speed is through social media channels. 

There are few main benefits of utilising social media every day including:

  1. generating potential leads; 
  2. monitoring and evaluation of potential targets;
  3. keeping a pulse on what is happening with targeted leads;
  4. advertising quickly and easily;
  5. establishing a brand name through different websites, blogs, etc;
  6. providing the opportunity to easily be reached, 
  7. providing the opportunity to network and engage with other business, clients;
  8. building up closer relationships with your customers;

Social media is one of the best way to spread the word and tell the story about your business. Its the easiest, quickest, inexpensive and pleasant way to engage with those surrounding us. Your online presence is vital for the success of your business. 

It’s easy to get feedback from your clients and customers. Most important, is the best way to analyse and gather insights into what your target audience wants.

There are few major platforms, which I believe will help you build your brand awareness and legitimacy for your business. The platform such as: Facebook, LinkedIn, Twitter, Pinterest or Instagram could play a major role in your business growth.

Social media holds many benefits and opportunities for entrepreneurs, and taking those advantages will help you build a better business.


Casper Ravn-Sørensen

Gate2Payments - online payments

Gate2Payments ApS is a Technology Management Company that provides eCommerce businesses with global payment solutions across all sectors. It offers optional solutions for its clients by connecting them to a wide array of global and local financial institutions. Today the platform is connected to over 70 alternative payment methods and acquiring banks across the world allowing its clients to expand globally easily and securely.
Casper Ravn-Sørensen has extensive experience building profitable online businesses. Gate2Payments represented a new step in his career. Therefore, he decided to join G2P not only as an investor, but also as an expert assisting with knowhow in the following areas: 
  • Online marketing;
  • Sales training;
  • Website optimization; 
Gate2Payments is offering a platform for its eCommerce clients, which will induce speed and security by reducing complexity and bringing transparency to the filed of online payments. 

All-In-One solution includes: 
-> Card Payments
-> Alternative Payments
-> Mobile Payments
-> Payments Security
-> Plugins & Partners
-> Responsive Design 

G2P's mission is to allow clients to gain control over their payments, get insights into the world of payments; enable change, growth, and global expansion. 

"It is a pleasure working in such a dynamic company with such a professional and dedicated team. When I started this company my main purpose was to give something back to this industry. To share with my personal experience gained during years of work across online industry, and be part of improvements that will happen further. 
Together with Gate2Payments team we have planned goals and implemented strategies, which I believe will place G2P at a much higher level within the first 2 years. I saw our idea becoming a project, and saw our project turning into a well-established company. Further, I expect that Gate2Payments will become a payment facilitator after 2-3-years, says Casper Ravn-Sørensen."