How do you manage your time?

From young age, we should get more organizational skills. Teenagers need more activities in their daily routine, responsibilities and more engagement in creating their own life. So, they will learn about themselves, learn about efficiency, productivity and develop more skills. The sooner you start planning things, learning about priorities and focusing on your life; the better you get with the time management. Sometimes, people blame time for not managing a certain activity. But, the truth is that time is relative, it works for you and not the other way around. If you don't know how to be effective, how to priorities things, and manage it wisely - you will keep on complaining and blaming time for your failure. It is indeed hard, and it takes patience and well self-knowledge, but you will get there.

For entrepreneurs and business owners, it's especially important to have a good time management. It is vital I would say. Maybe, in the beginning of your career, because of the excitement, you are ready to sleep at your working place. But life is so much more, and you should always balance your professional and personal life. You should push yourself harder, and harder. But, never forget about family, friends, hobbies that makes you happy, and etc.

If you cannot manage time yourself, and feel like being stuck in your professional and personal life, trainings are always a great idea. There are many other opportunities out there that can fill up your knowledge and experience about time management.

If you are interested in this subject, check out the article, and leave a comment about your experience with the time management.


Be productive!

Casper Ravn-Sørensen

Every entrepreneur must take risk

Being an entrepreneur, a successful entrepreneur, means being risk taker, self-driven and achiever. Taking risk can be scary and intimidating, especially for young entrepreneurs. But if you're going to convert your great ideas into a reality, and become a successful entrepreneur, you have to be prepared for the risks and challenges that come with it. Entrepreneurs take risks on a regular basis, it is part of daily routine, and there is no way you can avoid that. In the beginning, you are going to feel emotional or insecure about your decisions. But with the time comes experience, and with experience comes confidence, which will drive your insecurities away. You have to be determinate and trust your instincts. If you decided to take a risk, you work on it until the end and don't change your decisions.

If you have a great idea, and you are prepared to work hard enough to fulfil that - your biggest risk will be to bringing your idea into the world. Everything that comes after, you will be able to handle. Because you are going to do what makes you happy, what you believe in and good at. Don't let fear stop you from living your dreams and achieving your goals. Believe in you and your abilities. The worst thing that can happen is to go back to where you started.

Take a risk and make your dream come true.

Casper Ravn-Sørensen

Facebook Marketing For Beginners How To Make The Most Of Social Media 

In the previous article Casper Ravn-Sørensen introduced you to few Social Media Marketing tips that you can use for your startup. Todays article will be focused on how you as a beginner can get most out of Facebook Marketing tools.
Worldwide, there are over 1.86 billion Facebook users using the platform for entertainment, personal or business purposes. It's hard to argue that Facebook can't or won't enhance your business or service. Become familiar with Facebook marketing and used it to your advantages. There are few tips that might help you get started.

Make sure that the links you are posting have a description accompanying them.
You want to engage readers, and this is a good way to do that. Include questions or ask for their feedback. This will motivate people to leave comments and possible start a discussion or a focus group based on the information you posted. As soon as people engage in the communication they will star sharing your links, which subsequently will reach many more people.

Make your profile page is professional. Since you are hoping for people to find you on Facebook,
your profile page may be the first impression that people have of your business. By making it professional, viewers will see your company as a professional one. Make sure you use proper grammar and spelling.

Make sure you use unique content, imagines or videos. Make sure your page has the same mission as Facebook does: to make the world more open and connected by building strong relationships. Don’t make a newspaper out of your page. Give your readers control; make them feel important and listened. If you tend to announce instead of communicate, then you're in jeopardy of alienating a lot of your potential fans. Share other content from other platforms on your Facebook page.

Does your business have a website? A blog? A YouTube channel? Any time you upload new content related to your business, make sure it shows up on your Facebook Page as well.
People are much more likely to be visiting Facebook the day you upload a new video than they are to be visiting your business's YouTube channel.

Keep it short and to the point! Although you want it eye-catching and appealing, you don't want to overwhelm people with more information than they can process. A simple page with short information that looks professional, colourful and easy on the eyes will be far more effective thorough, you can always write website blog articles. A long article can be than one that screams to the reader. If you want to develop a topic more linked and shortly presented in a Facebook post.

Create infographics.
Infographics are a step up from pictures, and include information and relevant information that can be
useful to your target market. When you create an infographic, it is even more likely to be shared by others because the information is valuable. This raises your profile, but it also makes you look like an expert. Don't focus on number, instead focus on quality. If your readers respond to your posts and are being active, eventually your number of loyal readers will grow as well.

What’s the benefit of big number of inactive readers? Your goal should be as many engaged and communicative fans as possible.

Approach your marketing with that in mind. If you have a Facebook page for your business or service already, you might not be using it in a way that can render the most benefit. Make sure that you are using this amazing marketing platform to the best of your ability. 

Best regards,

Casper Ravn-Sørensen

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Social Media

In our days every entrepreneur should take full advantage of what social media has to offer. Whether your are in the beginning of your career, or have years of experience. Its critical that your business has an online presence. Moreover, its critical that you have an online presence. Having a strong vision and social media strategies can improve the way your business develops in a positive way. I know it’s possible to build strong businesses without a social presence. It all depends on what market you are serving, how you are reaching your customers/partners, and your distribution approach. However, the best way of reaching new audience with minimal speed is through social media channels. 

There are few main benefits of utilising social media every day including:

1. generating potential leads; 
2. monitoring and evaluation of potential targets;
3. keeping a pulse on what is happening with targeted leads;
4. advertising quickly and easily;
5. establishing a brand name through different websites, blogs, etc;
6. providing the opportunity to easily be reached, 
7. providing the opportunity to network and engage with other business, clients;
8. building up closer relationships with your customers;

Social media is one of the best way to spread the word and tell the story about your business. Its the easiest, quickest, inexpensive and pleasant way to engage with those surrounding us. Your online presence is vital for the success of your business. 

It’s easy to get feedback from your clients and customers. Most important, is the best way to analyse and gather insights into what your target audience wants.

There are few major platforms, which I believe will help you build your brand awareness and legitimacy for your business. The platform such as: Facebook, LinkedIn, Twitter, Pinterest or Instagram could play a major role in your business growth.

Social media holds many benefits and opportunities for entrepreneurs, and taking those advantages will help you build a better business.


Casper Ravn-Sørensen

Gate2Payments - online payments

Gate2Payments ApS is a Technology Management Company that provides eCommerce businesses with global payment solutions across all sectors. It offers optional solutions for its clients by connecting them to a wide array of global and local financial institutions. Today the platform is connected to over 70 alternative payment methods and acquiring banks across the world allowing its clients to expand globally easily and securely.

Casper Ravn-Sørensen has extensive experience building profitable online businesses. Gate2Payments represented a new step in his career. Therefore, he decided to join G2P not only as an investor, but also as an expert assisting with knowhow in the following areas: 

• Online marketing;
• Sales training;
• Website optimization; 

Gate2Payments is offering a platform for its eCommerce clients, which will induce speed and security by reducing complexity and bringing transparency to the filed of online payments. 

All-In-One solution includes: 
-> Card Payments
-> Alternative Payments
-> Mobile Payments
-> Payments Security
-> Plugins & Partners
-> Responsive Design 

G2P's mission is to allow clients to gain control over their payments, get insights into the world of payments; enable change, growth, and global expansion. 

"It is a pleasure working in such a dynamic company with such a professional and dedicated team. When I started this company my main purpose was to give something back to this industry. To share with my personal experience gained during years of work across online industry, and be part of improvements that will happen further. 

Together with Gate2Payments team we have planned goals and implemented strategies, which I believe will place G2P at a much higher level within the first 2 years. I saw our idea becoming a project, and saw our project turning into a well-established company. Further, I expect that Gate2Payments will become a payment facilitator after 2-3-years, says Casper Ravn-Sørensen."

Dotcom-Capital is a private joint venture capital company founded by two partners: Casper Ravn-Sørensen and Mads Dahlerup.

"We admire those who are driven to push the limits of what is possible within online industry; therefore we created .Dotcom-Capital, so we can help entrepreneurs build great businesses", says Casper Ravn-Sørensen.

At Dotcom-Capital young entrepreneurs can get necessary funds and advice on strategy and execution. It is a small joint of companies and key investors, which can provide capital and help under the same name - Dotcom-Capital. This means there is a different approach; the investors make long-term, idea-driven strategic investment in their areas of expertise, such as: online retailers, online services, online advertising, online payments providers, innovative tech ideas and other.

"We make quick decisions and use personal experience in helping entrepreneurs. Our job is making a positive impact on the companies we invet in, based on trustful relationship, education and resources essential to your business growth", comments Casper Ravn-Sørensen.

What type of companies Dotcom-Capital invests in: 

- Projects or early stage companies.
- Companies operating within online industry and tech.
- Sectors: online retailers, online services, online advertising, online payments providers, innovative tech ideas and other.
- Companies that have proof of concept and revenue.

More then capital Dotcom brings years of experience and network. The services includes, but not limited to: business development, financial resources,financial and data analysis, partnerships and network, marketing, media, PR, and others.

If you have an idea or an early stage company and look for an investor, partner or advisor - or in best scenario all three combined, contact Casper Ravn-Sørensen.

W: Dotcom-Capital
P: +45 5058 3062

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Alpha57 – We lead the way

Alpha57 – We lead the way

Alpha57 ApS is a performance based Media Company established by Casper Ravn-Sørensen in 2012. The company is located in the city-centre of Copenhagen. It provides all the conveniences for its employees to hold business meetings – with both local or international clients. Team Alpha57 consists of 14 employees, differentiated by the knowledge and experience across the industry. Each employee, which is directly involved in the clients' case, has at least 2 years of experience. 

The CEO, Casper Ravn-Sørensen, has more than 12 years of experience across lead generation sector. Casper is a serial entrepreneur, partner and early venture investor. He founded his first company back in 2007, and diversified his portfolio ever since. This is the reason that you as a client can feel secure and safe working with Alpha57.

Over the past years, many clients started campaigns with Alpha57 and turned into a happy customers. Alpha57 treats all clients with respect, no matter if you are it's big international brand or just a small start-up company.  

Alpha57 is working with a large variety of clients such as: Momondo Group, Iceland Air, Renault and Hotels.com. "The travel sector is the largest sector and has been the main focus of Alpha57 so far." comments Casper Ravn-Sørensen. Other sectors that Alpha57 are working with:

- Travel 
- Insurance
- Deal sites
- Price draws

You can always visit the website and see the partners' case stories.

Despite the above mentioned, Alpha57 can and will help you with lead generation, email marketing, consultancy, and all other sectors.  

Please contact Alpha57 and Casper Ravn-Sørensen for a talk about options for helping your company with lead generation.


Contact person: Casper Ravn-Sørensen

W: http://alpha57.com/
M: CR@Alpha57.com
P: +45 5058 3062