In the previous article Casper Ravn-Sørensen introduced you to few Social Media Marketing tips that you can use for your startup. Todays article will be focused on how you as a beginner can get most out of Facebook Marketing tools.
Worldwide, there are over 1.86 billion Facebook users using the platform for entertainment, personal or business purposes. It's hard to argue that Facebook can't or won't enhance your business or service. Become familiar with Facebook marketing and used it to your advantages. There are few tips that might help you get started.
Make sure that the links you are posting have a description accompanying them.
You want to engage readers, and this is a good way to do that. Include questions or ask for their feedback. This will motivate people to leave comments and possible start a discussion or a focus group based on the information you posted. As soon as people engage in the communication they will star sharing your links, which subsequently will reach many more people.
You want to engage readers, and this is a good way to do that. Include questions or ask for their feedback. This will motivate people to leave comments and possible start a discussion or a focus group based on the information you posted. As soon as people engage in the communication they will star sharing your links, which subsequently will reach many more people.
Make your profile page is professional. Since you are hoping for people to find you on Facebook,
your profile page may be the first impression that people have of your business. By making it professional, viewers will see your company as a professional one. Make sure you use proper grammar and spelling.
Make sure you use unique content, imagines or videos. Make sure your page has the same mission as Facebook does: to make the world more open and connected by building strong relationships. Don’t make a newspaper out of your page. Give your readers control; make them feel important and listened. If you tend to announce instead of communicate, then you're in jeopardy of alienating a lot of your potential fans. Share other content from other platforms on your Facebook page.
Does your business have a website? A blog? A YouTube channel? Any time you upload new content related to your business, make sure it shows up on your Facebook Page as well.
People are much more likely to be visiting Facebook the day you upload a new video than they are to be visiting your business's YouTube channel.
Keep it short and to the point! Although you want it eye-catching and appealing, you don't want to overwhelm people with more information than they can process. A simple page with short information that looks professional, colourful and easy on the eyes will be far more effective thorough, you can always write website blog articles. A long article can be than one that screams to the reader. If you want to develop a topic more linked and shortly presented in a Facebook post.
Create infographics.
Infographics are a step up from pictures, and include information and relevant information that can be
useful to your target market. When you create an infographic, it is even more likely to be shared by others because the information is valuable. This raises your profile, but it also makes you look like an expert. Don't focus on number, instead focus on quality. If your readers respond to your posts and are being active, eventually your number of loyal readers will grow as well.
your profile page may be the first impression that people have of your business. By making it professional, viewers will see your company as a professional one. Make sure you use proper grammar and spelling.
Make sure you use unique content, imagines or videos. Make sure your page has the same mission as Facebook does: to make the world more open and connected by building strong relationships. Don’t make a newspaper out of your page. Give your readers control; make them feel important and listened. If you tend to announce instead of communicate, then you're in jeopardy of alienating a lot of your potential fans. Share other content from other platforms on your Facebook page.
Does your business have a website? A blog? A YouTube channel? Any time you upload new content related to your business, make sure it shows up on your Facebook Page as well.
People are much more likely to be visiting Facebook the day you upload a new video than they are to be visiting your business's YouTube channel.
Keep it short and to the point! Although you want it eye-catching and appealing, you don't want to overwhelm people with more information than they can process. A simple page with short information that looks professional, colourful and easy on the eyes will be far more effective thorough, you can always write website blog articles. A long article can be than one that screams to the reader. If you want to develop a topic more linked and shortly presented in a Facebook post.
Create infographics.
Infographics are a step up from pictures, and include information and relevant information that can be
useful to your target market. When you create an infographic, it is even more likely to be shared by others because the information is valuable. This raises your profile, but it also makes you look like an expert. Don't focus on number, instead focus on quality. If your readers respond to your posts and are being active, eventually your number of loyal readers will grow as well.
What’s the benefit of big number of inactive readers? Your goal should be as many engaged and communicative fans as possible.
Approach your marketing with that in mind. If you have a Facebook page for your business or service already, you might not be using it in a way that can render the most benefit. Make sure that you are using this amazing marketing platform to the best of your ability.
Approach your marketing with that in mind. If you have a Facebook page for your business or service already, you might not be using it in a way that can render the most benefit. Make sure that you are using this amazing marketing platform to the best of your ability.
Best regards,
Casper Ravn-Sørensen
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